iciHaiti – Economy : Barbancourt rum extends its distribution to more than 40 countries
Rhum Barbancourt, a family distillery created in 1862 by Dupré Barbancourt and the MONARQ group, the first independent distributor of drinks, have announced a partnership.
From today, the MONARQ Group will be the exclusive distributor for Barbancourt rums in more than 40 countries on the national and duty-free markets of Latin America and the Caribbean, as well as on the duty-free channel of the United States.
With this agreement, Barbancourt Rum will reach markets and airports in Latin America, as well as other regions of the United States as part of the company’s strategy to expand its presence on the continent.
“We hope to strengthen the positioning of Rhum Barbancourt as Global Ambassador of Haiti and this solid collaboration which will benefit both our commercial customers and above all, our consumers in these markets,” declared Delphine Gardère, CEO and owner of the company.
Note that in addition to the American continent, rum is marketed in Europe, more specifically in France and Italy.
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